Portfolio
Creative strategy, brand, and marketing case studies.
Work spanning strategy, brand, integrated marketing, creative direction, and transformation.
St. Elizabeth | Brand World
A complete visual identity built from the ground up, with logo, color, type, photography, voice, and standards for every touchpoint.
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I’M RIGHT HERE
A brand idea originated in 2017 and built into a research-driven platform, now in its fourth evolution and part of St. Elizabeth’s brand language.
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Workfront | Work Management System
Five disconnected tools, no standard work, and little visibility. A self-architected Workfront system replaced them with one centralized platform.
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Business Card Automation
A self-service platform replaced a six-person manual workflow, automating design, proofing, approval, and vendor routing to avoid $2.7+ million in costs.
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Workfront Priority Ranking Engine
Prioritization defaulted to whoever asked loudest. A weighted scoring model gave every request a clear, continuous rank.
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I’M RIGHT HERE | Cultural & Community Extension
The second phase adapted in real time for COVID, then grew into a Healthcare Heroes platform and a public mural for frontline caregivers.
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Strategic Plans | Communications & Cultural Integration
Dense executive strategy translated into something frontline associates actually saw and remembered, across more than a decade of plan cycles.
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SUN Behavioral Health | Brand World
A new joint-venture hospital needed an identity reflecting both partners. A compact sunrise mark blended their shared imagery.
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The Ormsby | Brand World
A new Life Plan Community needed a brand. We guided it from positioning through final guidelines for logo, type, color, imagery, and messaging.
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Environments Visual Identity & Wayfinding
Years of fragmented decisions replaced by one framework, bringing consistent naming, faster approvals, and easier navigation.
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Cancer Center Capital Campaign
Donor tools for a $140 million Cancer Center campaign that raised more than $35 million, the most successful in Foundation history.
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Workforce Recruitment Acceleration
Generic recruitment tactics replaced by branded campaigns that strengthened the employer brand for hard-to-fill clinical roles.
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Signature Golf Events | Standing Brand System
Two charity golf events once rebuilt every year got a standing brand system, cutting production time as both grew to waitlisted attendance.
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Asset-Based Partnerships
A scalable partnership model that expanded high school coverage by 53% and grew market reach from 54% to 82%.
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On the Run with Stacey | Running Video Series
A weekly video series, produced in-house, that made a Sports Medicine physical therapist the go-to voice for runners.
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#ATtips | Athletic Trainer Campaign
Instead of a standard awareness campaign, we put athletic trainers, the people families already trusted, at the center of the message.
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Back On Track | Sports Medicine Campaign
The #ATtips follow-up paired trainers with real student-athletes on video and gave every partner school a ready-to-share kit.
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Prep Sports | Sponsored & Signature Events
Title sponsorships and original events across Northern Kentucky high school sports, from the KHSAA Sweet 16 to Game of the Month.
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Shop.StElizabeth.com
A scattered ordering process became one systemwide eCommerce platform that reduced costs and sped up delivery of branded materials.
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Multi-Disclosure Optimization
More than 30 designs and messages consolidated into one versioned master asset, cutting original costs by 85%.
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150th Anniversary Program
A year-long program with events, a published history book, a traveling museum exhibit, a historical marker, and a rededication.
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Kentucky Dragon Boat Festival
A full identity and marketing launch that beat first-year goals by 70%. The brand is still in use more than fifteen years later.
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Cross Town Splint Off
A co-founded competition that grew from a two-school pilot to three universities and earned national recognition from the American Society of Hand Therapists.
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