Creative Operations, Brand Strategy & Systems Leader
Over twenty years of experience help organizations communicate clearly, operate smarter, and move forward with confidence. My experience is not a list of job titles. It is the combination of creative craft, strategic thinking, and operational clarity that shows up in every project I take on.
01 · Process
How I Work
My approach is systems-first and evidence-led. I build clarity through story, structure, and design. I show up as a partner, not a vendor, and stay until the work is right.
02 · Skills & Tools
What I work with
Capabilities
Brand Strategy, Creative Direction, Design Systems, Identity Design, Marketing Operations, Project Operations, Workflow Architecture, Template Systems, Executive Storytelling, Campaign Development, Web Design, AI-Powered Creative Systems, Dashboards & Reporting
Industries Served
Healthcare, Education, Nonprofit, Retail, Professional Services, Community Organizations
Principles
Direct. Purposeful. Curious. Genuine. Rooted.
Analytics
Google Analytics, Power BI, Tableau
Workflow
Adobe Workfront, Microsoft Teams, SharePoint, Canto, Miro
Creative
Adobe Creative Cloud, Canva
Web
WordPress, Squarespace, Shopify
AI
Microsoft Copilot, Claude, ChatGPT, Framer AI
03 · Education & Certifications
Master of Business Administration
Thomas More University, Crestview Hills, Kentucky
BS, Marketing
Mount St. Joseph University, Cincinnati, OH
BA, Graphic Design
Mount St. Joseph University, Cincinnati, OH
Piloting AI Certification
Marketing AI Institute, 18-course program, 100% mastery score, Dec. 2024
04 · Awards & Community
ICARE Award
$1,000 ICARE Award, St. Elizabeth Healthcare. Recognized for co-creating #STEproud, a systemwide cultural initiative that grew from a simple idea into a touchpoint used across marketing, recruitment, and community events.
Founding Leader
Multi-School Fundraising Initiatives. Co-founded and continue to lead annual fundraising programs generating $30,000 to $50,000 per year for educational programs.
Community Service
Ongoing pro bono technical and design expertise to schools and nonprofits, including weekly volunteer support and leadership of community fundraising events.
05 · In Their Words
What colleagues say
“Thank you, Gary, for being such a steady and supportive manager. Your guidance has made navigating my workload so much easier, and I really appreciate how you help me stay focused and balanced when things get busy.”
“Fantastic work on your presentation at the Governance meeting. Your slides were well designed, with clear and concise data that effectively informed attendees and guided the conversation toward alignment.”
“Thank you for collaborating with me to work through a temporary signage request and walking me through understanding our new Facilities VIG. A great example of collaboration.”
“I had no idea we had an awesome storefront already set up that we could use for this, and I can’t thank Gary enough for the time he spent to walk me through the process.”
“I just love when our brains come together to make things happen! And I don’t know what I would do without Gary’s amazing frame cleaning skills.”
“Thank you for crushing it with our US News #1 Hospital ranking! Everything is showing up so strong.”
“Your guidance is like a lighthouse in a storm.”
“Throughout my 8 years here, you’ve always been a great teammate and I appreciate everything you do for me, my team, our team, and the system overall.”
“Thank you for your insight, recommendations, and proofing of the Foundation’s Inspiring Generosity.”
“Thank you for your leadership and innovation.”
“Thank you for your outstanding leadership.”