Brand Experience | Environmental Design
Environments Visual Identity & Wayfinding
A unified system for how every St. Elizabeth site, building, entrance, and interior is named, navigated, and visually expressed.
Context
Years of inconsistent decisions created a fragmented system.
Years of inconsistent decisions created a fragmented environment across St. Elizabeth facilities. Naming, signage, wayfinding, and environmental branding had evolved through independent projects, producing confusion for patients and staff and no sustainable process for future decisions. A campus audit revealed issues in architectural alignment, signage hierarchy, nomenclature, and mapping tools.
Action
Building the governance model and the design system together.
I led creation of a comprehensive visual identity and wayfinding system for every site, building, entrance, elevator, and interior space, organized around how patients actually navigate. The work established a unified naming formula, a clear signage hierarchy, a consistent directory strategy, and a new artwork concept called Daybreak that reinforced the brand across all environments. I also built a governance model with defined decision rights across Legal, Marketing, Creative Design, and Facilities, and developed a tiered donor recognition system with the Foundation.
Result
A scalable system replacing years of inconsistency.
The system replaced years of fragmented decision‑making with a single organization‑wide framework. Naming and signage became consistent, approvals became more efficient, and navigation improved through a standardized sign family and intuitive hierarchy. The Daybreak concept strengthened environmental branding, and the standards now support future construction, cross‑functional governance, consistent identity across touchpoints, and long‑term sustainability.